The music and video streaming service, Apple Music, developed by Apple Inc, is a platform where users can select music to stream to their device on-demand, or they can listen to existing, curated playlists. The platform also includes several radio stations, which broadcasts to over 100 countries, 24 hours a day. Apple music has reached 40 million monthly subscribers since it went live in June 2015, according to Apple Music statistics. While creating an account, the user is urged to select their favorite artists so the platform can start selecting music they might like. Apple Music creates playlists based off genre, a certain artist or even specific activities like driving or working out. Apple claims the playlists are made by their “team of experts”. Apple Music’s platform is visually appealing with its classic pink on white background. Along with Spotify, Apple music costs $10 a month. In order to make the subscription more appealing, both companies offer family packages that allow customers to add up to six individual accounts for $15 per month. Apple Music’s extensive array of music and customized playlists position them as a top competitor to Spotify.