Instagram to test hiding likes for US users

As early as next week, Instagram CEO Adam Mosseri announced the popular social media platform will be hiding like counts for some US users in an effort to reduce competition.

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Instagram to test hiding likes for US users

Instagram will test hiding likes from the followers of users in the coming week.

Instagram will test hiding likes from the followers of users in the coming week.

Courtesy of Instagram

Instagram will test hiding likes from the followers of users in the coming week.

Courtesy of Instagram

Courtesy of Instagram

Instagram will test hiding likes from the followers of users in the coming week.

Ethan Knauth, Editor in Chief

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After previously concealing likes in seven other countries, Head of Instagram Adam Mosseri said Instagram will follow suit for its American-based users. Only happening on a trial-basis, Mosseri said the social media service seeks to reduce the competition aspect of the platform. 

“It’s about young people,” Mosseri said at a Wired event in San Francisco Nov. 8. “The idea is to try to depressurize Instagram, make it less of a competition [and] give people more space to focus on connecting with people.” 

The tally of likes one receives will only disappear from public view, Mosseri added, with the user still being able to view how many likes they garnered on a respective post. 

There was no notion, made by Mosseri or Instagram representatives, that removing likes permanently is a possibility in the near future.

Story to come.